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Using effective Landing Page Optimisation to Convert more.
A large percentage of websites are designed to look good, however there is little or no thought gone into how well each page is actually constructed to convert traffic that land on the site. Being able to construct a web page that not only keeps visitors interested in...
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Is it the quantity or quality that matters when writing content for your website?
Content plays a huge part in any website and getting this right can mean the difference between your website appealing to your target market and putting them off within seconds. Content is also pivotal for your websites search engine rankings and how well it climbs...
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Can a Business actually earn money through Social Media Marketing Channels?
Social Media Marketing is an essential part of any comprehensive Marketing Strategy, however, can a Business actually earn money through Social Media channels? UMIS Consultancy has a wealth of expertise in helping companies not only gain traction in Social Media but...
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Is Email Marketing still an effective way to market to potential customers?
Email Marketing has always had mixed reviews depending on who you ask and whether they have had any success from using it. We believe that if you put the time and effort into understanding a few basic things you can really make use of Email as part of a comprehensive...
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What is Conversion Optimisation?
Conversion Optimisation is an important part of understand what is going on with your website and how to improve the rate at which you achieve a specific goal. It is simply not good enough to have a great looking website that gains traffic any more, there is a...
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What is SEO and how important is it to factor it into a Marketing Strategy?
Why should businesses even entertain the social channels?
It is the age old question of why or even whether businesses should entertain Social Media channels and its one that we look to answer in this article and video. Early on in the creation and adoption of Social Media it was seen very much as a social tool that business...
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How far has Social Media come in the last decade?
Social Media has come a hell of a long way over the last decade. From its infancy in the 1990's when it was predominantly a one way street in terms of being able to interact with the users posting information, in fact most of the social media channels at that time...
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What are the key things a business should remember when starting out on Social Media?
It can be a daunting thought starting to use Social Media for your Business, however it needn't be if well planned and having got some meaningful, relevant and attainable goals in place. Some of the key things that a business should think about before starting out on...
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